Games, quizzes, that is how charities fight for attention in the network. The Internet caused that no one is looking for his own foundation, to donate money for. Now, organizations are fighting for potential donors by methods that we know from the world of commerce and advertising. Who supports charity? What makes them give to the charity ? To answer these questions it is necessary to analyze the current situation on the charities’ market.
Does gender matter?
Gender is a key issue here, research shows that women are more willing to give money for charity. They are most likely to give their time to support different organizations, they even take an active part in charity events. It often means merger help with joy.
Women are guided by emotions, in this case compassion. Therefore, are more generous, and do not make proper research about charities they donate for. From the other hand men are more rational with spending money, many of them do in-depth research about the organization, to know on what their money are being spent. Males do not show their interest in taking part in occasional activities. They would rather compete, so auctions, races, marathons are the most popular form to support charities.
When Charities ask for time, people give more money
Over half of the population say that they are willing to volunteer their time for a good cause, whether they actually do so is another case, however, the intention is there.
"Because time consumption is associated with emotional experiences, thinking about donating time reminds people of the happiness achieved through helping others," write authors Wendy Liu and Jennifer Aaker (Science Daily)
They explain that the effect cannot be explained by guilt about not donating time, since people first asked to donate time agree to donate more money and more time than other groups.
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